Marketing ethics : cases and readings / Patrick E. Murphy.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.Description: xii, 172 p. : ill; 23 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 0-13-133088-8
Subject(s): LOC classification:
  • 174.4 M95
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 1. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein -- 2. Contempt of customer / Seth Godin -- KidNabbing / Melanie Wells -- Dangerous Terrain / John J. Fialka -- First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers sights / Adam Jones -- When does a gift become a bribe / Kirk Davidson -- The Wal-Mart you don`t know: why low prices have a high cost / Charles Fishman -- A matter of trust / Jennifer Gilbert -- 3. Toy wars / Manuel Velasquez -- Toy Wars / Ron Nahser -- Cookie case / Catherine Hart -- Making it up / Raymond F. Keyes -- Krombacher, save nature drink beer / Eva Barcikowski and Johannes Brinkmann -- Ethics of selling violent video games / Trevor Prouty -- Abercrombie & Fitch / Meg Connelly -- Can short skirts sell software / Lori Lepp Corbett -- Wave runners galore / John A. Weber -- A retailer in Brazil / Miriam Jordan -- 4. Koffum Filters / Anu Davgun -- Starbucks Coffee Company : a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones -- Basta Pasta Food Company Inc / John E. Bargetto and Patrick E. Murphy -- Ethics in retailing / Amanda Hilger and Gene R. Laczniak -- Athlete`s foot / Lance Kidder -- Andorra Electronics, Ltd / Raymond Keys
Summary: For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
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Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 174.4 M95 (Browse shelf(Opens below)) Available HED0644

English

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 1. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein -- 2. Contempt of customer / Seth Godin -- KidNabbing / Melanie Wells -- Dangerous Terrain / John J. Fialka -- First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers sights / Adam Jones -- When does a gift become a bribe / Kirk Davidson -- The Wal-Mart you don`t know: why low prices have a high cost / Charles Fishman -- A matter of trust / Jennifer Gilbert -- 3. Toy wars / Manuel Velasquez -- Toy Wars / Ron Nahser -- Cookie case / Catherine Hart -- Making it up / Raymond F. Keyes -- Krombacher, save nature drink beer / Eva Barcikowski and Johannes Brinkmann -- Ethics of selling violent video games / Trevor Prouty -- Abercrombie & Fitch / Meg Connelly -- Can short skirts sell software / Lori Lepp Corbett -- Wave runners galore / John A. Weber -- A retailer in Brazil / Miriam Jordan -- 4. Koffum Filters / Anu Davgun -- Starbucks Coffee Company : a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones -- Basta Pasta Food Company Inc / John E. Bargetto and Patrick E. Murphy -- Ethics in retailing / Amanda Hilger and Gene R. Laczniak -- Athlete`s foot / Lance Kidder -- Andorra Electronics, Ltd / Raymond Keys

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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