Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

Contributor(s): Material type: TextTextPublication details: Singapore : Pearson Education South Asia, 2017.Edition: Seventh, global editionDescription: 680 pages: illustrations; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-981-31-3295-5
Subject(s): LOC classification:
  • 647.940988 M34 2017
Contents:
Part I. Understanding the Hospitality and Tourism Marketing Process : -- 1. Introduction: Marketing for Hospitality and Tourism -- 2. Service Characteristics of Hospitality and Tourism Marketing -- 3. The Role of Marketing in Strategic Planning -- Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies : -- 4. The Marketing Environment -- 5. Managing Customer Information to Gain Customers Insights -- 6. Consumer Markets and Consumer Buying Behavior -- 7. Organizational Buyer Behavior of Group Market -- 8. Customer Driven Marketing Strategy: Creating Value for Target Customers -- Part III. Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix : -- 9. Designing and Managing Products and Brands: Building Customer Value -- 10. Internal Marketing -- 11. Pricing: Understanding and Capturing Customer Value -- 12. Marketing Channels: Delivering Customer Value -- 13. Engaging Customers and Communicating Customer Value -- 14. Public Relations and Sales Promotion -- 15. Professional Sales -- 16. Direct, Online, Social Media and Mobile -- Part IV. Managing Hospitality and Tourism Marketing : -- 17. Destination Marketing -- 18. Next Year`s Marketing Plan.
Summary: "For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."--Publisher`s website.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 647.940988 M34 2017 (Browse shelf(Opens below)) Available HED6051

Includes index

in English

Part I. Understanding the Hospitality and Tourism Marketing Process : -- 1. Introduction: Marketing for Hospitality and Tourism -- 2. Service Characteristics of Hospitality and Tourism Marketing -- 3. The Role of Marketing in Strategic Planning -- Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies : -- 4. The Marketing Environment -- 5. Managing Customer Information to Gain Customers Insights -- 6. Consumer Markets and Consumer Buying Behavior -- 7. Organizational Buyer Behavior of Group Market -- 8. Customer Driven Marketing Strategy: Creating Value for Target Customers -- Part III. Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix : -- 9. Designing and Managing Products and Brands: Building Customer Value -- 10. Internal Marketing -- 11. Pricing: Understanding and Capturing Customer Value -- 12. Marketing Channels: Delivering Customer Value -- 13. Engaging Customers and Communicating Customer Value -- 14. Public Relations and Sales Promotion -- 15. Professional Sales -- 16. Direct, Online, Social Media and Mobile -- Part IV. Managing Hospitality and Tourism Marketing : -- 17. Destination Marketing -- 18. Next Year`s Marketing Plan.

"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."--Publisher`s website.

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