Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele.
Material type:
TextPublication details: Los Angeles, CA : SAGE Publications, 2017.Edition: 3rd editionDescription: xii, 350 pages: illustrations; 24 cmContent type: - text
- unmediated
- volume
- 978-1-47391-950-1
- 658.8342 C76 2017
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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FEU - Cavite Higher Education HED Library | CIR 658.8342 C76 2017 (Browse shelf(Opens below)) | Available | HED6004 |
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| CIR 658.83 V58c 2016 Creating value with big data analytics : making smarter marketing decisions / | CIR 658.8340285 F399 2024 Digital analytics for marketing / | CIR 658.8340285 St88h 2015 Humanizing big data : marketing at the meeting of data, social science and consumer insight / | CIR 658.8342 C76 2017 Consumer behaviour : applications in marketing / | CIR 658.8342 H85 2019 Consumer behavior / | CIR 658.8342 Sm511 Consumer behaviour and analytics / | CIR 658.8343 V26w 2015 When digital becomes human : the transformation of customer relationships / |
Includes bibliographic references and index
in English
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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