Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Harlow, Essex : Pearson Education Ltd, ©2018.Edition: Eighth, global editionDescription: 508 pages: color illustrations; 28 cmContent type: - text
- unmediated
- volume
- 978-1-292-22269-1
- 659.1 C62i 2018
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | CIR 659.1 C62i 2018 (Browse shelf(Opens below)) | Available | HED6191 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| CIR 658.872 C34d 2015 Digital business and e-commerce management : strategy, implementation and practice / | CIR 658.872 C34d 2024 Digital business and e-commerce management / | CIR 658.872 M35u 2016 Ultimate guide to local business marketing / | CIR 659.1 C62i 2018 Integrated advertising, promotion and marketing communications / | CIR 659.144 D56 2017 Digital advertising : theory and research / | CIR 659.2071 Sm82 2025 Teaching public relations : principles and practices for effective learning / | CIR 6614.15 R85f 2015 Forensic psychological assessment in practice : case studies / |
Includes index
in English
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