Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2019.Edition: Seventh edition, Philippine editionDescription: xviii, 525 pages: illustrations; 28 cmContent type: - text
- unmediated
- volume
- 9789814846998
- 658.8342 H85c 2019
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | CIR 658.8342 H85 2019 (Browse shelf(Opens below)) | Available | HED6375 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| CIR 658.8340285 F399 2024 Digital analytics for marketing / | CIR 658.8340285 St88h 2015 Humanizing big data : marketing at the meeting of data, social science and consumer insight / | CIR 658.8342 C76 2017 Consumer behaviour : applications in marketing / | CIR 658.8342 H85 2019 Consumer behavior / | CIR 658.8342 Sm511 Consumer behaviour and analytics / | CIR 658.8343 V26w 2015 When digital becomes human : the transformation of customer relationships / | CIR 658.85 D92s 2019 Selling and sales management / |
Includes index
in English
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