Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type:
TextPublication details: Los Angeles : SAGE, ©2022.Edition: Second editionDescription: xvii, 454 pages: Illustrations; 25 cmContent type: - text
- unmediated
- volume
- 9781529742800
- 658.87202854678 H19d 2022
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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FEU - Cavite Higher Education HED Library | CIR CIR 658.87202854678 H24d 2022 (Browse shelf(Opens below)) | Checked out | 12/19/2025 00:00 | HED6522 |
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| CIR CIR 658.5 C11o 2023 Operations management / | CIR CIR 658.84 C99i 2023 International marketing / | CIR CIR 658.84 C99i 2023 Ergonomics and facilities planning for the hospitality industry / | CIR CIR 658.87202854678 H24d 2022 Digital marketing : strategic planning & integration / | CIR CIR 771 An58h 2019 How to photograph absolutely everything / | CIR CIR 791.4309 T46f 2022 Film history : an introduction / | CIR CIR 796.019 T63s 2022 Sport psychology : the basics / |
Includes index
in English
Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
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