Mass communication theories : explaining origings, processes and effects / Melvin L. DeFleur and Margaret H. DeFleur.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2022.Edition: Second editionDescription: ix, 356 pages; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780367533533
Subject(s): LOC classification:
  • 302.2301 D3619 2022
Contents:
Introduction -- The Intellectual Foundations of Media Studies -- The Beginnings:Early Theories of Mass Communication -- Theories of Mass Communication Processes and Effects -- Theories of Influences on Individuals -- Theories of Influences on Society and Culture
Summary: "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- Provided by publisher
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 302.2301 D3619 2022 (Browse shelf(Opens below)) Available HED6692

Includes index

in English

Introduction -- The Intellectual Foundations of Media Studies -- The Beginnings:Early Theories of Mass Communication -- Theories of Mass Communication Processes and Effects -- Theories of Influences on Individuals -- Theories of Influences on Society and Culture

"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- Provided by publisher

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