Social media marketing / Tracy L. Tuten.

By: Material type: TextTextPublication details: Thousand Oaks : SAGE Publishing, 2021.Edition: Fourth editionDescription: xvi, 466pages; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529731989
Subject(s): LOC classification:
  • 658.872 T88 2021
Contents:
Foundations of social media marketing -- Social media marketing strategy and planning -- The foru zones of social media -- Social media data management and measurement -- Social media marketing in practice
Summary: "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand`s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones` of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 658.872 (Browse shelf(Opens below)) Available HED6867

Includes bibliographic references and index

in English

Foundations of social media marketing -- Social media marketing strategy and planning -- The foru zones of social media -- Social media data management and measurement -- Social media marketing in practice

"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand`s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones` of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher.

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