Assessing the predictive value of service fairness on consumer satisfaction in Philippine mobile banking / Sofia Isabel C. Apostol, Darlyn Eunice B. Fabrigar, Jonna Belle S. Polanco, Erica Danna J. Ranot.
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TextSeries: ThesisPublication details: English : College Library,Edition: Mobile banking -- Research ; Banks and banking, MobileDescription: This study explores the service fairness dimensions and their predictive value on customer satisfaction in Philippine mobile banking. This study also tries to determine which among the service fairness dimensions has the highest predictive value on customer satisfaction. Quatitative approach appliued in this study. Results show that all service fairness dimensions have a positive significant relationship with customer satisfaction. Furthermore, it was revealed that any increase customer satisfaction =, same goes with informal fairness.: 1; 1 pages; ISBN: - text
- Far Eastern University - Cavite
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