Marketing communications : a brand narrative approach / Micael Dahlen.
Material type:
TextPublication details: West Sussex, UK : John Wiley & Sons, 2010.Description: xxii, 584p.: ill; 25 cmContent type: - Text
- Unmediated
- Volume
- 978-0-470-31992-5
- 658.802 D13m
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | 658.802 D13m (Browse shelf(Opens below)) | Available | HED4392 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 658.80095 M34k c2013 Marketing in Asia / | 658.801 J85i Integration Marketing : How small businesses become big businesses- and big businesses become empires / | 658.802 C85s Strategic marketing / | 658.802 D13m Marketing communications : a brand narrative approach / | 658.802 D39g Global marketing and advertising : understanding cultural paradoxes / | 658.802 L52a Analysis for marketing planning / | 658.802 M86s Strategic marketing management / |
Includes bibliographic references and index
English
1
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