Contemporary advertising / William F. Arens.
Material type:
TextPublication details: Boston, MA : McGraw-Hill Irwin, 2004.Description: xlii, 617,[75] p.: ill; 26 cmContent type: - Text
- Unmediated
- Volume
- 0-07-124875-7
- 659.1 Ar33c
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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FEU - Cavite Higher Education HED Library | 659.1 Ar33c (Browse shelf(Opens below)) | Available | HED0371 | |
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Books
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FEU - Cavite Higher Education HED Library | 659.1 Ar33c (Browse shelf(Opens below)) | Available | HED0370 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 659.1 Advertising : principles & practice / | 659.1 Ar33c Contemporary advertising / | 659.1 Ar33c Contemporary advertising and integrated marketing communications / | 659.1 Ar33c Contemporary advertising / | 659.1 B41a c2012 Advertising and promotion : an intergrated marketing communications perspective / | 659.1 B95f The Fundamentals of creative advertising / | 659.1 R44p c2001 Positioning: the battle for your mind / |
Includes index
English
2
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