Personality not included : why companies lose their authenticity- and how great brands get it back / Rohit Bhargava.
Material type:
TextPublication details: New York : McGraw-Hill, 2008.Description: xiv, 300 p; 22 cmContent type: - Text
- Unmediated
- Volume
- 9780071545211
- 658.827 B46p
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | 658.827 B46p (Browse shelf(Opens below)) | Available | HED3788 |
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| 658.82 Si64s Sales promotion management / | 658.82 Si64s Sales promotion management / | 658.827 Aa41b Brand relevance : making competitors irrelevant / | 658.827 B46p Personality not included : why companies lose their authenticity- and how great brands get it back / | 658.827 C38b Brand rewired : connecting intellectual property, branding, and creativity strategy / | 658.827 G89b c2013 Basics of branding : a practical guide for managers / | 658.83 C47b Basic marketing research / |
Includes index
English
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