Marketing management : a customer-oriented approach / Kenneth E. Clow.
Material type:
TextPublication details: Thousand Oaks, CA : SAGE, 2010.Description: xxxviii, 537 p.: col. ill; 29 cmContent type: - Text
- Unmediated
- Volume
- 9781412963121
- 658.8 C62m
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | 658.8 C62m (Browse shelf(Opens below)) | Available | HED4068 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 658.8 B62k Key concepts in marketing / | 658.8 B62m Marketing / | 658.8 B64 c2013 Principles of marketing / | 658.8 C62m Marketing management : a customer-oriented approach / | 658.8 D13g c2012 Green Marketing Management / | 658.8 D28m Measuring marketing 103 key metrics every marketer needs / | 658.8 D97b Business marketing : connecting strategy, relationships, and learning / |
Includes bibliographic references and index
English
1
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