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Brand relevance : making competitors irrelevant / David A. Aaker.

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Material type: Text

TextPublication details: San Francisco, CA : Jossey-Bass, 2011.Description: xvi, 381 p.: ill; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	FEU - Cavite Higher Education HED Library	658.827 Aa41b (Browse shelf(Opens below))	Available	HED4149

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Previous	658.82 B62m Magnetic selling : develop the charm and charisma that attract customers and maximize sales /	658.82 Si64s Sales promotion management /	658.82 Si64s Sales promotion management /	658.827 Aa41b Brand relevance : making competitors irrelevant /	658.827 B46p Personality not included : why companies lose their authenticity- and how great brands get it back /	658.827 C38b Brand rewired : connecting intellectual property, branding, and creativity strategy /	658.827 G89b c2013 Basics of branding : a practical guide for managers /	Next

Includes bibliographic references and index

English

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