Managing brands : a contemporary perspective / Sylvie Laforet.

By: Material type: TextTextPublication details: New York : McGraw-Hill Education, 2010.Description: 412 p; 27 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-007711748-1
LOC classification:
  • 650.1 L13m
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