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Qualitative marketing research: a cultural approach / Johanna Moisander.

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TextPublication details: London : SAGE Pub, 2006.Description: xi, 227 p; 25 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	FEU - Cavite Higher Education HED Library	658.83 M72q (Browse shelf(Opens below))	Available	HED0643
Books	FEU - Cavite Higher Education HED Library	658.83 M72q (Browse shelf(Opens below))	Available	HED0507

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Previous	658.83 Es73 Essentials of marketing research.	658.83 M29m Marketing research : an applied orientation global edition /	658.83 M45m Marketing research /	658.83 M72q Qualitative marketing research: a cultural approach /	658.83 M72q Qualitative marketing research: a cultural approach /	658.83 R27l Listening to the voice of the market : how to increase market share and satisfy current customers /	658.83 Z64e Exploring marketing research /	Next

Includes bibliographic references and index

English

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