Services marketing: people, technology, strategy / Christopher Lovelock.
Material type:
TextPublication details: Singapore : Pearson Education South Asia, 2008.Edition: 6thDescription: xx, 648 p.: ill; 26 cmContent type: - Text
- Unmediated
- Volume
- 13: 978-981-06-9895-9
- 658.8 L94s
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | 658.8 L94s (Browse shelf(Opens below)) | Available | HED4854 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 658.8 K96p c2002 Principles of contemporary marketing / | 658.8 L16 c2009 Essentials of marketing / | 658.8 L16m c2011 MKTG 4 : student edition / | 658.8 L94s Services marketing: people, technology, strategy / | 658.8 M14i Introduction to marketing / | 658.8 M34 Marketing. | 658.8 M91m Marketing management : a strategic decision-making / |
Includes index
English
6
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