Advertising and promotion : an intergrated marketing communications perspective / George E. Belch.
Material type:
TextPublication details: New York : McGraw Hill Irwin, 2012.Edition: 9thDescription: xxxv, 769 p.: ill; 28 cmContent type: - Text
- Unmediated
- Volume
- 978-1-259-01040-8
- 659.1 B41a c2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | 659.1 B41a c2012 (Browse shelf(Opens below)) | Available | HED4974 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 659.1 Ar33c Contemporary advertising / | 659.1 Ar33c Contemporary advertising and integrated marketing communications / | 659.1 Ar33c Contemporary advertising / | 659.1 B41a c2012 Advertising and promotion : an intergrated marketing communications perspective / | 659.1 B95f The Fundamentals of creative advertising / | 659.1 R44p c2001 Positioning: the battle for your mind / | 659.1 Su31i Instant Advertising / |
Includes glossary & index
English
1
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