Management of electronic media / Alan B. Albarran.

By: Material type: TextTextPublication details: Boston, MA : Wadsworth Cengage Learning, 2010.Edition: 4thDescription: xxii, 332 p; 24 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-0-495-57137-9-7
Subject(s): LOC classification:
  • 302.23068 Al13m
Contents:
xxii, 332 p. : ill. ; 24 cm. Contents: Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
Summary: Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 302.23068 Al13m (Browse shelf(Opens below)) Available HED2196

Includes index and glossary

English

xxii, 332 p. : ill. ; 24 cm. Contents: Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.

Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.

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