Advertising and promotion : an intergrated marketing communications perspective / George E. Belch.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill Irwin, 2012.Edition: 9thDescription: xxxv, 769 p.: ill; 28 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-1-259-01040-8
Subject(s): LOC classification:
  • 659.1 B41a c2012
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 659.1 B41a c2012 (Browse shelf(Opens below)) Available HED4974

Includes glossary & index

English

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