Personality not included : why companies lose their authenticity- and how great brands get it back / Rohit Bhargava.

By: Material type: TextTextPublication details: New York : McGraw-Hill, 2008.Description: xiv, 300 p; 22 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 9780071545211
Subject(s): LOC classification:
  • 658.827 B46p
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Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 658.827 B46p (Browse shelf(Opens below)) Available HED3788

Includes index

English

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