Marketing communications : a brand narrative approach / Micael Dahlen.

By: Contributor(s): Material type: TextTextPublication details: West Sussex, UK : John Wiley & Sons, 2010.Description: xxii, 584p.: ill; 25 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-0-470-31992-5
Subject(s): LOC classification:
  • 658.802 D13m
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 658.802 D13m (Browse shelf(Opens below)) Available HED4392

Includes bibliographic references and index

English

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