Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser.

By: Contributor(s): Material type: TextTextPublication details: Hoboken NJ : John Wiley & Sons, 2010.Description: xvi, 224 p; 24 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-0-470-57542-0
Subject(s): LOC classification:
  • 658.827 C38b
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Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 658.827 C38b (Browse shelf(Opens below)) Available HED1636

Includes bibliographic references and index

English

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