Introduction to mass communication and journalism / Linda Tapping.

By: Material type: TextTextPublication details: Dublin, OH : Oryson Press, 2023.Edition: First editionDescription: [ix], 289 pages; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9798887150956
Subject(s): LOC classification:
  • 302.23 T168 2023
Contents:
The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 302.23 (Browse shelf(Opens below)) Available HED6816

Includes index

in English

The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists

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