Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

By: Material type: TextTextPublication details: Thousand Oaks, CA : SAGE Pub., 2010.Edition: 3rdDescription: xviii, 322 p.: ill; 26 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 9781412970419
Subject(s): LOC classification:
  • 658.802 D39g
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 658.802 D39g (Browse shelf(Opens below)) Available HED3771

Includes bibliographic references and index

English

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