Tourism and hospitality marketing /
Arenas, Chester Dave
Tourism and hospitality marketing / Chester Dave Arenas. - Sta. Cruz, Manila : Edric Publishing House, 2021. - 104 pages: 25 cm
Includes bibliography
An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy
in English
9786218179158
Tourism--Marketing
Hospitality industry--Marketing
338.4791 Ar332 2021
Tourism and hospitality marketing / Chester Dave Arenas. - Sta. Cruz, Manila : Edric Publishing House, 2021. - 104 pages: 25 cm
Includes bibliography
An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy
in English
9786218179158
Tourism--Marketing
Hospitality industry--Marketing
338.4791 Ar332 2021