Tourism and hospitality marketing / Chester Dave Arenas.

By: Material type: TextTextPublication details: Sta. Cruz, Manila : Edric Publishing House, 2021.Description: 104 pages; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786218179158
Subject(s): LOC classification:
  • 338.4791 Ar332 2021
Contents:
An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library FIL 338.4791 Ar332 2021 (Browse shelf(Opens below)) Available HED6418

Includes bibliography

in English

An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy

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