Tourism and hospitality marketing / (Record no. 12833)

MARC details
000 -LEADER
fixed length control field 01258nam a2200337Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2021 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786218179158
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 338.4791 Ar332 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arenas, Chester Dave
245 1# - TITLE STATEMENT
Title Tourism and hospitality marketing /
Statement of responsibility, etc. Chester Dave Arenas.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sta. Cruz, Manila :
Name of publisher, distributor, etc. Edric Publishing House,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 104 pages:
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliography
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note An Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
944 ## -
-- FIL
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
-- 0
-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 0
Medium 0
-- 0
-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- HED6418
953 ## -
-- College Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] dsolimen
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-- dsolimen
Edition 2024-11-15 14:38:52
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 12952
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 FIL 338.4791 Ar332 2021 HED6418 06/02/2026 12/21/2025 Books