Principles of marketing for senior high /
Ruby F. Alminar-Mutya
Principles of marketing for senior high / Alminar-Mutya, Ruby F. - Mandaluyong City, Philippines : Anvil Publishing, 2019. - xiii, 334 pages: 25 cm
Includes bibliography
Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing
Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession.
in English
9789712734038
Marketing--Management
658 Al66p 2019
Principles of marketing for senior high / Alminar-Mutya, Ruby F. - Mandaluyong City, Philippines : Anvil Publishing, 2019. - xiii, 334 pages: 25 cm
Includes bibliography
Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing
Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession.
in English
9789712734038
Marketing--Management
658 Al66p 2019