Principles of marketing for senior high / (Record no. 13363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01768nam a2200337Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2019 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712734038 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658 Al66p 2019 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruby F. Alminar-Mutya |
| 245 1# - TITLE STATEMENT | |
| Title | Principles of marketing for senior high / |
| Statement of responsibility, etc. | Alminar-Mutya, Ruby F. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City, Philippines : |
| Name of publisher, distributor, etc. | Anvil Publishing, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 334 pages: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession. |
| 591 ## - | |
| -- | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 944 ## - | |
| -- | TR |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
| -- | 0 |
| -- | 0 |
| 944 ## - | |
| -- | 1 |
| -- | 1 |
| -- | 0 |
| 953 ## - | |
| -- | SH0764 |
| 953 ## - | |
| -- | Senior High School Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | mbidar |
| -- | 2025-07-29 17:03:46 |
| -- | mbidar |
| Edition | 2025-07-29 17:03:46 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 13539 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Basic Education | FEU - Cavite Basic Education | BED Library | 12/21/2025 | TR 658 Al66p 2019 | SH0764 | 06/18/2026 | 12/21/2025 | Books |