Principles of marketing for senior high / Alminar-Mutya, Ruby F.

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : Anvil Publishing, 2019.Description: xiii, 334 pages; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712734038
Subject(s): LOC classification:
  • 658 Al66p 2019
Contents:
Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing
Summary: Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Basic Education BED Library TR 658 Al66p 2019 (Browse shelf(Opens below)) Available SH0764

Includes bibliography

in English

Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing

Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession.

0

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close