Measuring marketing 103 key metrics every marketer needs /
Davis, John
Measuring marketing 103 key metrics every marketer needs / John Davis. - Singapore : John Wiley & Sons, 2007. - xvii, 408 p.: ill. 26 cm.
Includes index
English
0-470-82132-9
658.8 D28m
Measuring marketing 103 key metrics every marketer needs / John Davis. - Singapore : John Wiley & Sons, 2007. - xvii, 408 p.: ill. 26 cm.
Includes index
English
0-470-82132-9
658.8 D28m