Measuring marketing 103 key metrics every marketer needs / (Record no. 497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782nam a2200289Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-470-82132-9 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 D28m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, John |
| 245 1# - TITLE STATEMENT | |
| Title | Measuring marketing 103 key metrics every marketer needs / |
| Statement of responsibility, etc. | John Davis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 408 p.: |
| Other physical details | ill. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | Text |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | Volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 591 ## - | |
| -- | 0 |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
| -- | 0 |
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| 944 ## - | |
| -- | 1 |
| -- | 1 |
| -- | 0 |
| 953 ## - | |
| -- | HED0521 |
| 953 ## - | |
| -- | CollLib |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | rizal |
| -- | 2015-04-07 23:18:07 |
| -- | rizal |
| Edition | 2015-04-07 23:18:07 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 508 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | 658.8 D28m | HED0521 | 06/02/2026 | 12/21/2025 | Books |