Marketing for tourism, hospitality & events : a global & digital approach / Simon Hudson, Louise Hudson.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : Sage, 2024.Edition: Second editionDescription: xiv, 401 pages: illustrations; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529628081
Uniform titles:
  • Marketing for tourism, hospitality, and events
Subject(s): LOC classification:
  • 658.8 H86m 2024
Contents:
Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research -- Tourism marketing Ethics
Summary: "This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 338.4791 (Browse shelf(Opens below)) Available HED6824

Includes bibliographic references and index

in English

Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research -- Tourism marketing Ethics

"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher.

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