Tourism marketing : an asia-pacific perspective / Cathy Hsu.
Material type:
TextPublication details: McDougall St., Milton : John Wiley and Sons, 2008.Description: xvi, 480 p.: ill; 25 cmContent type: - Text
- Unmediated
- Volume
- 978-0-470-81490-X
- 338.4791 T64
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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FEU - Cavite Higher Education HED Library | 338.4791 T64 (Browse shelf(Opens below)) | Available | HED3859 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 338.4791 Si64t Travel, tourism and eco-tourism / | 338.4791 Si64t Travel, tourism and ecotourism / | 338.4791 T34 c2010 Thinking through tourism. | 338.4791 T64 Tourism marketing : an asia-pacific perspective / | 338.4791 T64 Tourism and politics : global frameworks and local realities. | 338.4791 T64 c2014 Tour and Travel Agency Management. | 338.4791 T69 Travel and tourism : an industry primer / |
Includes index
English
Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing.
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi
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