Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2015.Description: x, 212 pages; 24 cmContent type: - text
- unmediated
- volume
- 978-0-7494-7211-6
- 658.8340285 St88h 2015
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | CIR 658.8340285 St88h 2015 (Browse shelf(Opens below)) | Available | HED5814 |
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| CIR 658.83 M3551 2023 Marketing research : a managerial approach / | CIR 658.83 V58c 2016 Creating value with big data analytics : making smarter marketing decisions / | CIR 658.8340285 F399 2024 Digital analytics for marketing / | CIR 658.8340285 St88h 2015 Humanizing big data : marketing at the meeting of data, social science and consumer insight / | CIR 658.8342 C76 2017 Consumer behaviour : applications in marketing / | CIR 658.8342 H85 2019 Consumer behavior / | CIR 658.8342 Sm511 Consumer behaviour and analytics / |
Includes bibliographic references and index
in English
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