Service marketing management : a strategic perspective / Hans Kasper.
Material type:
TextPublication details: England : John Wiley & Sons Ltd., 2006.Edition: 2nd edDescription: xii, 554 pages; 26 cmContent type: - Text
- Unmediated
- Volume
- 978-0-470-09116-6
- 658.8 K15s
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
FEU - Cavite Higher Education HED Library | 658.8 K15s (Browse shelf(Opens below)) | Available | HED0627 |
Browsing FEU - Cavite Higher Education shelves, Shelving location: HED Library Close shelf browser (Hides shelf browser)
| 658.8 G86m Marketing / | 658.8 H29s Sales and distribution management text and cases / | 658.8 Ia1m Marketing management / | 658.8 K15s Service marketing management : a strategic perspective / | 658.8 K45m Marketing / | 658.8 K45m c2009 Marketing : the core / | 658.8 K84m 2009 Marketing management / |
Includes bibliographic references and index
English
1
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