Basics of branding : a practical guide for managers / Jay Gronlund.

By: Material type: TextTextSeries: The marketing strategy collectionPublication details: New York, NY : Business Expert Press, 2013.Edition: First editionDescription: x, 194 pages : illustrations ; 23 cmContent type:
  • text txt|2rdacontent.
Media type:
  • unmediated n|2rdamedia.
Carrier type:
  • volume nc|2rdacarrier.
ISBN:
  • 13: 978-1-60649-592-6
Subject(s): LOC classification:
  • 658.827 G89b c2013
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Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 658.827 G89b c2013 (Browse shelf(Opens below)) Available HED5418

Includes bibliographical references (pages 187-188) and index.

in English

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